How to spot “fake cancer cures”
There are several ways to spot a fake cancer cure. According to Quackwatch, a nonprofit group dedicated to ferreting out bogus health services and products, marketers of phony medical treatments tend to use tactics like the following:
Claiming their products are “natural,” “organic” or “alternative”
Appealing to vanity, both physical and emotional
Associating their products with proven, legitimate practices (”works best when combined with regular exercise”)
Turning customers into salespeople, through testimonials or multilevel marketing
Using fear and “invented” illnesses
Offering false hope, especially for serious illnesses
Discrediting respected institutions like the FDA, doctors and medical groups
Adding special offers like a “free 6-month supply” for customers who order products
An Issue of Trust
Consumers can protect themselves from phony cancer treatments by following a few simple precautions. “Question the source,” advises Markman. “Question the legitimacy of what they’re selling. Ask why their treatment is only available in Russia or Tijuana or the Bahamas. Why is it not available in the United States?”
By far a patient’s best resource is his or her doctor. When considering any kind of treatment outside conventional therapies, experts always advise consulting first with your medical practitioner. Patients should remember that alternative treatments like herbal supplements may interact with prescribed medication. This can reduce the effectiveness of medication or cause serious side effects. But, as Markman points out, “Often patients don’t talk to their doctors about what they’re doing.”
“A lot of patients are reluctant to talk to their doctors because they’re afraid they’ll disapprove of them,” Brenner adds. Some fear their doctors will abandon them, he says, and “some are just defiant.”
“There has to be a fundamental trust between a doctor and a patient,” Brenner says. “At the end of the day, it really boils down to the amount of trust you put in a medical professional. Find somebody you’re gonna trust.”
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